The seven stages of marketing design

Stage 1

Analysis

Is your company’s product difficult to market because it is unique or complex? Don’t worry. We weren’t exactly experts in handcrafted beer, CRM systems or green walls when we started working with our current clients. In the analysis stage we focus on understanding your business and communicational goals.

Stage 2

Target group/audience analysis

Target group/audience analysis means getting inside the head of the chosen target group/audience or end customer. We aim at finding out, e.g., how your customers benefit from the product and what kinds of needs they have.

Stage 3

Digital strategy

Marketing is based on digital strategy. Digital strategy cannot, however, be designed as a separate entity; the business environment and transactional/commercial goals of the company, as well as the amount of time they have to strategy implementation, need to be taken into account in the design.

Stage 4

Content production and communication

Content is still the king, but the purpose of marketing is not to create content. With content design, we can find those policies with which we, your business associate, or you yourself can produce effective content.

Stage 5

Channel choices

A good message requires support from the right channels. In order to succeed, you need to be visible where your customers are. That can mean videos on YouTube, or taking Snapchat, for example, as a part of your channel range.

Stage 6

Implementation

Marketing is often nothing more than a pile of expensive plans; the designer might not be able to implement the plans after all, or the company doesn’t have enough time for the required procedures. We offer marketing that actually can be implemented. In addition, we help in putting plans into practice according to your wishes and resources.

Stage 7

Constant development

If you understand the importance of constant development, you are exactly what we’re looking for. We operate by using agile methods. Development is always based on acquired results, and we’ll collaborate as closely as possible. Usually this means that our employees work in your premises throughout an intensive period, which helps us in utilizing the information we get from the organization as effectively as possible.

Marketing implementations can be, for example,

Communication / PR campaigns

Marketing in social media

Concept design

Search engine optimization

Search engine marketing

Marketing cases